Truth is I had never imagined my life as a designer when I was a kid, but now I can’t imagine my life without being a designer.
I’m an organization freak that thinks that communication is a very important aspect in life and the same goes for design. Design is all about getting the message across successfuly and in order to do that one has to be able to fully understand a client’s needs, organize their thoughts and meet their demands. This is where I focus on the most.
By becoming a localization designer, working for Netflix, Disney and Amazon, I imperceptibly fell in love with typography and suddenly became my thing, basing my whole design thinking on typography.