What is branding?
Effective branding involves creating a consistent message across all communication channels, including visual elements such as logos, colors, fonts, and imagery, as well as the tone of voice used in marketing communication.
The goal of branding is to build a strong and positive association between a company or product and its target audience, which can help to increase brand recognition, customer loyalty, and ultimately, sales.
What is the process?
You can have a look at the design process in my services page.
How long does the branding process take?
Generally, it takes around a month (about 4 weeks) to complete a baseling standard package. However, depending on the additional services that you may choose, it might take a bit longer.
What if I don't like the result?
My design process includes strategic discussions and analysis to understand your business’s goals, values, audience, and visual preferences. We use moodboards for a clear visual direction, and revisions are made to ensure the final concepts align with your expectations. This avoids surprises and helps us both see a plan for the design before starting.
What file formats do you provide?
You will receive both web and print ready files, including a master AI file, SVGs, PDFs, JPGs and PNGs, along with a guide file that explains the use of each file.
Localization
How long have you been working for Netflix?
I started designing movies and TV series titltes for Netflix in 2017, a couple of months before its official launch in Greece.
What is exactly that you do?
Localization is referring to the adaptation of a product or content to meet the language and cultural requirements of a specific target market. Therefore, my assignment is to design a new title based on the translation that I’ve been given, that looks exactly like the original title.
What languages are you working on?
The main language is Greek, but I have also designed a lot of titles in Italian, Russian, Ukrainian, French, Spanish and even some in Danish, Hungarian, Swedish and Norwegian.
Other
Do you offer website design?
Website design is included in the additional services of my branding package. If you are interested in a creating a website apart from the branding service, drop me a line and we will figure out a solution.
What does the premium print business cards refer to?
I believe that business cards is a very important touching point for your brand and you need to create a strong impression, that follows the guidelines of your brand. Therefore, this services focuses on providing special print methods, in order to ensure this result.
What is workspace branding?
It’s when you design your workspace in order to follow the tone of voice of your brand. As a part of your branding, your workspace has to emit the same feeling to the visitor. Therefore, an approach that follows the same guidelines is needed. It could be a wall print, a sign, the color of the walls or even the furnitures that you choose. Everything matters!
Do you offer packaging design?
Although I’ve done some packaging designs in the past, I prefer to recommend other designers that are more specialized on this service.
Are you also a photographer?
I’m a professional photographer and videographer, but I have decided to focus my career on design projects. My team and I are able to handle almost any type of photography, let alone an interesting video and editing!
Are you working only as a freelancer?
I prefer freelancing because I believe it’s the best way to manage your everyday routine and life in general. But I also have some stable partnerships with companies, as an external partner.
