The history of Civil
Civil is one of the oldest and largest companies on plastic packaging in Greece. Through their high quality products Civil has managed to secure powerful a strong position in the Greek market.
Present / Future
After 40 years, the company has invested in new equipment, aiming to decrease its environmental footprints, while contributing to the recycling of lightbulbs, batteries and electrical appliances.
The goal was to design an eco-friendly logo, that combines the red color and the word “plastic”. Challenge accepted.
The logo is based in the shape of a circle, by using the letter C, which is connected to “recycle” and is the most friendly shape.
The negative form of the letter C forms a circle arrow that indicates the recycle process and the eco-friendly spirit of the brand.
Since it’s a rebranding, the font used for the new logo was similar to the one used for the previous logo, but more modern.
Did you manage to spot the hidden arrow?
Can take four different forms in order to adapt to the situation