We decided to use 3 different colors separately and each one of them will be a part of the branding, combined with a black or white color.
Old 3D style
Getting rid of the old 3D-like effect
Too much ice
The ice played a major role in the old logo, making it easy to confuse what the company has to do with
Minimal and modern design, keeping a blue color as the main color of the brand
Kept the "ice-effect", but making it look more like a melting ice cream and by adding the word "παγωτά" which means "ice-creams" we avoid furher confusions