We decided to use 3 different colors separately and each one of them will be a part of the branding, combined with a black or white color.
Blue
Orange
Green
Old 3D style
Getting rid of the old 3D-like effect
Too much ice
The ice played a major role in the old logo, making it easy to confuse what the company has to do with
Redesign comparison
Flat design
Minimal and modern design, keeping a blue color as the main color of the brand
Company definition
Kept the "ice-effect", but making it look more like a melting ice cream and by adding the word "παγωτά" which means "ice-creams" we avoid furher confusions
Cup design
Taking advantage of the 3-color branding, we used color to define the size of the cup.
Blue
Small (1 scoop)
Green
Medium (2 scoops)
Orange
Large (3 scoops)
Prints
www.pagotalazos.gr
Website
A responsive, modern and… tasty website, where you can find out more about the history of the company, the products it offers and, of course, get in touch with them!
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